Libby Rohlfing

Libby Rohlfing
Libby Rohlfing
Senior Vice President,
Payer Relations & Contracting

Libby Rohlfing is the Senior Vice President of Payer Relations and Contracting at BayMark Health Services. She joined BayMark in March 2018 and brings more than 25 years of experience as a senior executive, facilitating payer medical and reimbursement policy development for new and disruptive clinical services, laboratory, and therapeutic organizations.  

In this role, Ms. Rohlfing has successfully developed and executed payer engagement strategies, managed care provider contract negotiations, and developed payment structure with commercial and governmental payers across the country. She is currently responsible for payer relations and contracting for all BayMark’s treatment programs across the U.S.  

Before joining BayMark, Ms. Rohlfing served as Vice President of Business Development for Trinoveon Corp., a primary care-based digital diabetic retinopathy diagnostic and clinical services company. She also held roles as Vice President of Contracting at Essential Testing, a national toxicology laboratory, and Vice President of NovaSom, Inc., providers of the first home sleep apnea testing service.  

Ms. Rohlfing holds a bachelor’s degree in biology/pre-med from the University of Missouri, Columbia. 

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